Noel Gifts International Ltd (Noel Gifts) is the leading hampers, flowers and gifts company, with an extensive offering of chic floral arrangements and gifting ideas for the stylish and discerning.

As a testament to our distinct marketing efforts in building a consistent Noel Gifts brand image, we have won the Singapore Prestige Brand Award (SPBA) 2012 – Heritage Brands category, which seeks to recognise time-honoured home-grown brands that have displayed exceptional brand practices for more than 30 years. This latest win also recognises Noel Gifts for winning the award for three consecutive years and hence inducted Noel Gifts to the SPBA Hall of Fame.

Entries for the SPBA 2012 – Heritage Brands award category were judged based on factors such as brand heritage and identity. It focuses on the background information and history of the brand; brand strategic blueprint, which is about the brand’s ideology, promise, vision and mission; and brand development and performance over the years. A total of 49 brands were recognised in various categories in the SPBA 2012. The categories include the Promising Brands, Established Brands, CIMB Regional Brands, Special Merit and Heritage Brands awards. Noel Gifts joined 10 other brands that were honoured in the Heritage Brands category.